ADU Content Campaign / Client: DC Structures:

ADUs are in high demand right now, especially across booming real estate markets like Southern California, Portland, and Seattle. To meet the moment, our marketing team launched a multi-channel campaign aimed at positioning DC as a trusted ADU provider in these key markets.

I co-led the creation of 60+ ADU-specific landing pages on the DC Structures website, which drove a significant increase in organic traffic and expanded our visibility in target regions. By shaping the content strategy and SEO approach behind the campaign, I contributed to what became one of the most successful product launches in the company’s history, and one of its most promising to date.

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A rendering of an ADU cottage with black-trimmed windows, white board and batten siding, and a grey metal roof.
A rendering of an ADU cottage with black-trimmed windows, white board and batten siding, and a grey metal roof.

With guidance from the marketing director, I devised a content development plan for 50 state-specific, SEO-optimized landing pages. Designed to capture regional search traffic for ADU floor plans and designs, these pages tripled our website traffic within days of launch.

→ California ADU Page

→ Maine ADU Page

→ Texas ADU Page

Localized ADU Landing Pages

An AI-enhanced rendering of an ADU in Santa Barbara, California.

SEO-Driven Blog Content

To support long-term search growth, I also created a series of educational blog posts covering ADU design options, emerging markets, and innovative planning tools. These pieces were designed to attract both new and returning users while guiding them toward conversion in a way that felt genuinely useful.

→ Visualize Your ADU With AI

→ Best U.S. Cities to Build an ADU

→ Introducing our ADU Line

A Scandinavian-inspired ADU with large window walls, wood-trimmed windows, and sleek kitchen features.

Email Campaigns & Newsletters

Alongside our website efforts, I helped develop email content that drove some of the highest engagement rates we’d seen for a product launch, helping generate qualified leads and build real momentum around the new ADU offering.

  • Contributed to a site-wide SEO initiative that helped increase total website views by 74% year over year, growing annual traffic to 4.5 million views in 2025.

  • ADU-focused content generated a 428.6% increase in sessions during the first three months of 2026 compared to the previous quarter.

  • New users from ADU content increased by 596%, while active users grew by 475%, demonstrating significant expansion in audience reach and engagement.

  • Generated 205 quote and catalog requests within the first three months of the ADU SEO campaign launch.

Results