Media Kits & Press Releases / Client: DC Structures:
In 2025, after our team decided not to move forward with an external PR firm, I partnered with our social media copywriter to develop and execute an in-house PR strategy. Together, we devised a scalable framework for media kits and press releases that could be easily adapted and distributed across campaigns.
Using a selection of our most magazine-worthy completed projects, we created tailored, high-end media materials for targeted outreach. By combining her strong visual design with my strategic messaging, we developed a repeatable PR system that could support future campaigns with ease.
A Journalism-Informed Approach
Drawing from my background in digital journalism at The Hollywood Reporter and Participant Media, I wrote press releases and outreach emails designed to align with editorial standards and audience interests. This approach helped generate strong interest and responses from publications including Sunset, Nashville Lifestyles, and House Beautiful.
High-End Visuals
Combining forces, we created polished, compelling media kits for two newly completed builds with strong placement potential, pairing detailed project information with elevated design to meet the expectations of top-tier publications.
Built for Relevance
Successful placements rely on more than strong visuals; they require a deep understanding of what publications are actively looking for. Through targeted research, I refined our messaging to reflect current editorial trends and tailored each pitch to align with the specific voice and audience of each outlet.